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Retail buying, in plain English.

Open-to-buy, sell-through, inventory turns, and purchase orders, explained without the jargon. Built for buyers who learned on the job and want a clear reference, and for new merchants ramping into the role.

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Retail looks different from the buying side. Sell-through rate, open-to-buy budgets, inventory turnover, and the difference between gross margin and contribution margin all matter when you’re writing a $40,000 PO. Below is every guide, feature deep-dive, integration walkthrough, and solution overview we publish - search by keyword to jump straight to what you need.

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Retail concepts

What is Open-to-Buy?

The single most important number in retail buying. How OTB is calculated, why it matters, and how to manage it across categories and seasons.

What is Sell-Through Rate?

The percentage of received units that sold in a window. How to read it, what targets to set, and how to use it to plan reorders.

Purchase Order Basics

Anatomy of a PO, the difference between order date and ship-by date, landed cost, partial receipts, and what to put in writing.

Inventory Turnover Explained

What turns are, how to compute them, what a healthy turn rate looks like by category, and why turns drive cash flow.

What is GMROI?

Gross Margin Return on Investment: the margin dollars you earn for every dollar invested in inventory. Formula, benchmarks, and how to improve it.

Weeks of Supply (Weeks on Hand)

How many weeks your stock will last at the current sales rate, and how buyers use it to time reorders against lead time.

Stock-to-Sales Ratio

The planning ratio that sets your beginning-of-month inventory target and feeds open-to-buy. Formula, example, and healthy ranges.

Retail Markup vs. Margin

Markup vs. margin, keystone pricing, initial markup (IMU), and maintained markup, with the formulas and worked examples.

Reorder Point & Safety Stock

The stock level that should trigger your next order, how safety stock protects against stock-outs, and the formula.

What is Dead Stock?

How to identify aged, non-moving inventory, what it really costs, and the proven ways to clear and prevent it.

What is Landed Cost?

The true cost to get a unit on your shelf: product cost plus freight, duties, insurance, and handling, with the formula.

What is Inventory Shrinkage?

The gap between recorded and actual stock: the shrinkage formula, the main causes, typical rates, and how to reduce it.

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Vendee Pro turns these concepts into the buttons you click every day. Start on Basic — sell-through reports unlock on Premium, OTB on Professional.

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